Overcoming simple challenges for the benefit of all
A hospital in the heart of Wales was running a campaign to encourage patients to bring unwanted medicines to their pharmacy safely so as to avoid putting others at risk.
The hazard is that medicines are stockpiled at home increasing the risk of wrong medication being taken, out of date medicines being used with consequential dangers, or other children or vulnerable adults taking them.
Furthermore, they had a language barrier to overcome with 53% of people in Wales speaking Welsh daily!
After spending some time with Valley northern, our team came up with a plan to do all of this;
We suggested a bag printed up with clear instructions of what to do, using Welsh AND English language. Simple, English on one side and Welsh on the other!
And to avoid the risk of medicines getting lost, we suggested switching to a re-sealable bag – so that there are no dropouts! We also added in a bottom gusset to make life hassle free
The result? - Happy customers and safer happy patients!
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